Social media has become a crucial component of the modern marketing landscape. As more businesses shift their focus towards social media marketing, it’s becoming increasingly challenging to stand out from the crowd and reach your target audience. With the ever-evolving algorithms and saturation of content, it’s becoming more difficult to achieve organic reach on social media.
Organic reach refers to the number of people who see your posts without the use of the paid promotion. To increase organic reach on social media, it’s important to have a solid understanding of the platforms you are using and how they function. In this article, we will share seven tips to help you increase your organic reach on social media.
First, we will discuss the importance of creating high-quality content that is relevant and engaging to your target audience. Second, we will explore the value of consistency in your posting schedule and the benefits of posting at optimal times. Third, we will discuss the power of using hashtags to expand your reach and increase visibility. Fourth, we will explore the importance of engaging with your audience and building a community around your brand. Fifth, we will discuss the benefits of collaborating with other accounts and influencers to broaden your audience. Sixth, we will explore the power of user-generated content and how it can increase engagement and trust in your brand. Finally, we will discuss the importance of monitoring your analytics and adjusting your strategy accordingly.
By implementing these tips, you can increase your organic reach on social media and expand your audience. With a consistent and strategic approach, you can improve your social media presence and reach your business goals.
Focus on the best social media platform for your business.
It’s a common mistake for businesses to feel they need to be on all social platforms when in reality, knowing where your audience is and creating engaging content for that platform will maximize your effectiveness. So how do you know where your audience is? Ask them! Try using a survey, an email, or simply call your top clients and ask. Bonus tip: research where your competitors are sharing social media content and follow suit.
Optimize your social media platforms.
Give your platforms greater visibility by taking advantage of their features. Upload your logo, add brand images, customize your username so it’s easily recognized, complete your bio with keyword-rich descriptions, and include a trackable link back to your website.
Post the right balance of promotional/useful content.
The rule of thumb is 80% of your content should be useful to attract new followers and build trust, and 20% promotional to drive sales. Consider creating and sharing “how-to guides,” articles, and infographics to build your authority in your industry.
Post less content but with higher quality.
Adopting a strategy of posting less frequently will increase organic reach more than spamming your page with everything you can get your hands on.
Bonus tip: your business is unique, so don’t be afraid to experiment with different frequencies to see what works.
Post the right types of content.
Recent studies have shown that videos have the highest organic reach on Facebook by approximately 3%, which is significant given that the average organic reach has dropped to 1% or less. Social media content should include a mix of images, status updates, links, and videos. Bonus tip: use tools like Facebook Insights to track your posts and see which types perform best.
Engage with your followers.
This may be the most critical activity to help increase your organic reach on social media. By replying to comments and engaging with your followers, you build a reputation and attract people who are genuinely interested in what you’re doing.
Cross-promote your social media platforms.
Don’t miss the opportunity to display your social media platforms on your website, your business cards, the signature on your emails, etc. You want your presence to be known everywhere which will ultimately grow your organic reach on social media.